Rebranding the National Eisteddfod

12 November 2017

The Eisteddfod is looking to rebrand the festival and the organisation over the next year.

The Eisteddfod festival is an iconic brand, the word itself is known across the world, and our brand needs to reflect this, with the word playing a central part in any graphic.

Typography is very important to us.  With so many events and activities held during the week and the community project, the typography must be strong and instantly recognisable – emphasising the uniqueness of the festival and the project and its central place in the culture of Wales.

The successful agency will need to deliver a brand which overcomes a number of challenges.

If you would like to be considered for the Eisteddfod branding project, send a digital portfolio and document outlining why you would like to be considered for the project to gwenllian@eisteddfod.org.uk by 11 December 2017.

The portfolio should include examples of brands developed in the past, showing how they work across a range of platforms and situations.

You should also include examples of bilingual design and examples of designing programmes or complex documents if possible.

We will consider the expressions of interest and will contact a number of agencies and / or individuals early in the new year to invite them to meet the team early in January to discuss the project, before presenting a formal application for the work before the end of February.

The successful designer / agency will be invited to meet with the Eisteddfod team to discuss brand values before starting the design work, and the Eisteddfod team will be involved in all elements of the process.

Contact Gwenllïan Carr, Head of Communications at the Eisteddfod on 0845 4090 400 / 07825 241 149 / gwenllian@eisteddfod.org.uk for an informal conversation in the first instance.

Full details in the PDF document below.

PDF icon Eisteddfod Branding